Knowing what you are buying should go without saying ... We founded our DOOH platform completely on the internet's best audience measurement, views. Transposing precision from the web to the real world is our primary goal, which forever transforms market precision inside traditional advertising and marketing.
From DOOOOOOH to DOOH
We offer simplicity and stability. Orangead is the only solution that fully integrates the purchase, distribution and analysis of digital-out-of-home ads.
Pay for real results by using our cost-per-view (CPV) bidding solution. With no-minimum cost per campaign, it supports your objectives no matter the size of your budget or targeted population.
Reaching the right people in the right mindset is a complex endeavour. Our extensive programmatic capabilities automate this process so you can get maximum impact with minimum work.
Gone are the days of extrapolating views from impressions. We use built in anonymous video analysis across all Orangead spaces to make sure you always have high quality audience data to support your decisions.
Standard typical impression based
7 laborious steps...
Install a wifi, bluetooth or geofencing beacon near a digital screen
Count devices identified by tags
Estimate the errors associated with the accuracy of the tag
Estimate errors associated with fields of view.
Estimate errors associated with compatibility between devices
Estimate views by impressions
Sell impressions to advertisers.