Our good practices
In Orangead Media, we have taken the pioneering position in the protection of sensitive data. Our system is designed so that the data and videos captured by our devices are only used on site temporarily and are immediately deleted. We only extract anonymous counting informations from analysis. This concept of green data is aligned with our vision of a future, where technology will necessarily interfere more and more in everyone's personal privacy and life. We have high standards for the uses of personal and sensitive datas, to reconcile new technologies with people privacy.
What is sensitive data ?
Sensitive data is a special category of personal data. It is information which reveals alleged racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, as well as the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, health data or data concerning the sexual life or sexual orientation of a natural person data constitute a special category of personal data. They reveal information linked to a data subject:
On-device analysis for total anonymization of collected data
One of our algorithms allows real-time video analysis to extract only the anonymized count data. The moment of capture is done at the camera and the real-time analysis allows instant anonymization. No images or data other than the count data are used during the frame counting process.
Some of our algorithms allow for a photo analysis similar to video analysis that extracts only the anonymized count data. No data or images are sent to third party services or parties and are deleted directly from the device. In a case where the consent of customers and users of our and users of our devices or services is explicitly obtained and confirmed with them, additional counted data may be added to our standard services.