Green data

In Orangead Media, we have taken the pioneering position in the protection of sensitive data. Our system is designed so that the data and videos captured by our devices are only used on site temporarily and are immediately deleted. We only extract anonymous counting informations from analysis. This concept of green data is aligned with our vision of a future, where technology will necessarily interfere more and more in everyone's personal privacy and life. We have high standards for the uses of personal and sensitive datas, to reconcile new technologies with people privacy.

What is sensitive data ?

Sensitive data is a special category of personal data. It is information which reveals alleged racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, as well as the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, health data or data concerning the sexual life or sexual orientation of a natural person data constitute a special category of personal data. They reveal information linked to a data subject:

Our good practices

On-device analyzes and processing for total anonymization of collected datas.

Video analysis

One of our algorithms allows real-time video analysis to extract only anonimized counting datas. The capture is done on the device and the analysis in real time allows an instantaneous anonimization. No images or extra datas are used during the counting process of views.

Photo analysis

Some of our algorithms allow a photo analysis similar of the video one which extracts only anonimized counting data. No datas or images are sent to third party services and are deleted directly on the devices. In a case where the consent of customers and users of our devices or services is explicitly mentioned and confirmed with, additional datas may be recorded and used differently of our standard services.

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